Cuíge Soda Farls

Cúige (koo-ig) is a contemporary soda farl brand rooted in Northern Irish tradition.

Named after the Irish word for “fifth part,” referencing a time when Ireland was divided into five provinces, the concept reimagines Ireland’s historic divisions as a shared centre, bringing together flavours, stories and people from all four corners of the island.

The identity draws from the land, light and folklore. A grounded, earthy palette paired with expressive colour, while sculptural forms and modern interpretations of provincial symbols create a visual language that feels both ancient and current.

The logo is shaped by the Hill of Tara, the symbolic heart of Ireland located in County Meath, and split into two forms, referencing the act of sharing food. A quiet symbol of connection, rooted in place and made meaningful through everyday ritual.

One island, shaped by one light, expressed in many ways.